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Preparation Tools
  
 

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You have made a wise decision joining Trilogy. Our company is poised for explosive growth! The potential to earn a substantial income is available to you if you want it. This website has been created as a resource to help propel you forward in this incredible opportunity.

Please understand that just like any business hard work and patience are required. In the beginning of your business you may feel like you are under compensated for your efforts. However, you could eventually be grossly OVERPAID for the time and effort you put into this. 

A PENNY DOUBLED

A few years back I was having a conversation with some people on how whenever you decide to invest in something for the long term, you should always think ahead on what would be the best choice in the long run while having persistence to follow through with it.

The scenario was that if you were given a choice to receive one million dollars in one month or a penny doubled every day for 30 days, which one would you choose?

When I first heard this, I knew that the penny doubled everyday must have been the better choice to go with as it was a little obvious to me that it had to be a trick question of some sort. But how much better would it be was not something that I knew immediately. So to demonstrate this, it was actually written out with all the calculations and it turned out to something like this:

Day 1: $.01
Day 2: $.02
Day 3: $.04
Day 4: $.08
Day 5: $.16
Day 6: $.32
Day 7: $.64
Day 8: $1.28
Day 9: $2.56
Day 10: $5.12
Day 11: $10.24
Day 12: $20.48
Day 13: $40.96
Day 14: $81.92
Day 15: $163.84
Day 16: $327.68
Day 17: $655.36
Day 18: $1,310.72
Day 19: $2,621.44
Day 20: $5,242.88
Day 21: $10,485.76
Day 22: $20,971.52
Day 23: $41,943.04
Day 24: $83,386.08
Day 25: $167,772.16
Day 26: $335,544.32
Day 27: $671,088.64
Day 28: $1,342,177.28
Day 29: $2,684,354.56
Day 30: $5,368,709.12

Quite a big difference once you look at it as you would be getting over 5 million dollars with the penny doubled everyday for 30 days route. The funny thing when I look at this is how it is almost like starting a business and trying to make a profit. In the beginning you struggle a lot to get things going and afterwards once it reaches to a point it just takes off smoothly. How does that analogy go again……it is something like starting a business is like a rocket ship taking off into space. You spend 80% of your fuel during take off and once it reaches a certain point it flies smoothly with minimal consumption.

John Paul Getty once said, “I’d rather have 1% of the effort of 100 people than 100% of my own.”

How does understanding the principle of duplication help you?

This is the basis of royalty or residual type incomes that creates huge wealth.  In other words, rather than basing your income on a large one time sale, what if you could base your income on a small piece of a continually growing pie like the penny doubling scenario illustrated above?  By following simple tasks and teaching others to do the same, you can put yourself in line to benefit from the doubling principle over and over again until your income reaches unbelievable heights.

So, what are the simple tasks for HealthyPetNet? . . .

1. TALK ABOUT THE PRODUCTS - Tell your story. Give a personal testimonial about the results you've had with your pet using the products. Get into circulation copies of the DVD "The Truth About Pet Foods."  Pass out LOTS of samples!! Let the video and samples do the bulk of the work for you!

2. INFORM PEOPLE ABOUT THE BUSINESS OPPORTUNITY - Continually get into the hands of business prospects the DVD's. The "7 Reasons" DVD is geared towards pet professionals. On this same DVD following the "7 Reasons" presentation is "The Truth About Pet Foods" presentation. Explain to your business prospects that Trilogy/HealthyPetNet is a young, yet firmly established company poised for explosive growth and that a good income can be realized working this part-time.

3. FOLLOW UP - If you don't plan on following up, don't even bother with tasks 1 & 2!

4. GET ON THE WEEKLY CONFERENCE CALLS AND GET YOUR PROSPECTS ON THEM - This creates belief and the opportunity to learn (and ask questions) from others who are already doing it. These calls keep you connected to the company. It can be lonely out there! You don't have a boss telling you what to do so you will need to become an expert at continually motivating yourself to make things happen. These calls not only EDUCATE, they also MOTIVATE!! Make listening to them a weekly habit if you want to become successful.  Click Here for Conference Call Information

Teach your reps to follow the above four tasks and start creating...

THE CYCLE OF DUPLICATION

If you can create a cycle of duplication within your own HealthyPetNet organization you will reach success beyond your wildest dreams. It's already happening for many other HPN reps that I've met over the past year or so.

I think it's crucial to stress to prospective reps the value and benefits of purchasing the Executive Pack when they sign up!  One of the challenges we face in this business is that some reps have so little invested that they don't treat HPN like the BIG business it is and therefore it becomes very easy to quit when they experience any degree of rejection or failure. 
 
Sometimes I wish that it cost $30,000 to get started in HPN so Reps would think twice about quitting everytime they encounter an objection from a prospect. Consider that most traditional businesses cost thousands of dollars to start up. I don't know of any other business that you can get started in for less than $300 with the potential to earn $5,000 or $10,000+ per month like you can with HealthyPetNet!!
 
I would strongly recommend that every new Rep write a check payable to HPN for $30,000 and tape it on their refrigerator or bathroom mirror. Eveyday when they look at that check they should consider that this is what they have invested in their business and treat it accordingly!!
 
Our statistics show that Reps who join with the Executive Pack become more successful faster than Reps who join with just the basic Starter Kit.  Why?...

  • Commitment - Executive Field Reps make a financial commitment to their business.

  • Inventory - Executive Field Reps have inventory on hand for browsers or impulse buyers.

  • Selling Success - Executive Field Reps sell more because they have product knowledge.

  • Profit - Executive Field Reps can sell products at a good profit if they choose.

  • Make More Money - Executive Field Reps MAKE MORE MONEY because they get to share in the Recruiting Bonus Pool.  ONLY qualifying Executive Field Reps have an opportunity to participate in the Recruiting Bonus Pool.  Basic Field Reps are Not Eligible for the Recruiting Bonus Pool, which could mean thousands of dollars lost over time.

Remember... your prospects will usually follow your lead. If they know that you didn't start with the Executive Pack chances are they won't either! Don't set people up for failure by not making sure that they get all of the tools they need.
 
Explain the benefits of and encourage each new reps to start with the "Executive Pack." The cost is only $207.95. That's a pretty inexpensive start-up cost to begin a new business!! 
 
Quitting should never be an option! There is no way you can fail in HealthyPetNet provided you continually are doing productive actions (i.e. the 4 simple tasks outlined above) to acquire both customers and reps.
 
The old adage holds true...
Winners never quit and quitters never win!
 
Most important... enjoy the journey!!
 
 
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Now, let's get started building your business!...

LAYING THE FOUNDATION

It's imperative to build your business on a strong foundation and preparation is key to your success in any business.  However, don't confuse activity with accomplishment.  Taking care of all the preparation is essential, however the bottom line is... if you're not doing something that is actually earning you money, you're only doing "busy work." Sharpening pencils and organizing your desk will not make you any money. Getting out the DVD's and samples will!

Here are the vital tools every successful Field Rep should have:

Note: To read .pdf files you will need Adobe Reader. FREE Adobe Reader Download

Click here to see what a HPN replicator site looks like.
  • The HPN Replicator Web Site - Did you know that 80% of all HealthyPetNet sales are done online? Did you know that most people search the internet after normal business hours and like the opportunity of researching a product in the leisure of their own home?  You'll want to give every pet owner you know your HPN replicator site address! It costs only $10.95 per month. I'm sure you're planning on making at least $10.95 per month!! 

HealthyPetNet has created some wonderful marketing tools including, audio training, sell sheets and much more available in the Documents Section of your replicator web site. The web site also gives you details on everyone who is ordering from you along with their phone number, email address and volume. Another reason why having an HPN replicator site is necessary is that it contains a genealogy of all of the Reps in your organization regardless of who in your group signed them up. This genealogy will prove invaluable in building your business. Your genealogy shows the sales volume of every Rep, their email address and other important information.

 

To access the back end of your replicator site:

  1. Go to your replicator site.
  2. Click on either the Trilogy or the HealthyPetNet side.
  3. At the top of the pagfe click on "My Account."
  4. Type in your USERNAME and PASSWORD

Now you will be on the backside of your website wher only you have access. This where you can change your contact and user information, purchase sales aids, access important documents and training tools and most importantly view your genealogy (i.e. reps and customers in your business including their volumes, phone numbers and email addresses).

  • Sales Aids - Samples, Brochures, Sell Sheets, DVD's, etc.  Without sales aids, spreading the word is more difficult.  Take advantage of every sales aid that Trilogy makes available to you.

To Order Sales Aids at your Trilogy replicator website:  Go to "My Account" > Login > Field Rep Options > Buy Sales Aids. Or, call the toll-free orderline @ 877-387-4564 Mon. - Fri. 8:00 am - 7:00 pm EST. 

Our most powerful sales aid is the DVD entitled, "The Truth About Pet Foods." This is a very compelling presentation about the pet food industry and a breakthrough sales tool proven to help you sell the HealthyPetNet products. "The Truth About Pet Foods" is also thesecond half of the "7 Reasons" DVD which is geared specifically for pet professionals.

Almost anyone who watches the video will want to buy our food! Click Here to Watch VideoClick Here to Watch Video

If you feel unsure about how to best convince prospects to switch to HealthyPetNet foods, this DVD does it for you...and it works. Here's why. The DVD explains simply and clearly how regulations allow manufacturers to use ingredients in pet foods that most people would never knowingly give their pets. In fact, some prospects may be shocked to learn what's really in their pet food. The DVD also highlights the premium, human quality ingredients in HealthyPetNet foods and gives prospects a feeling of confidence in our veterinarian formulated products.

I gave this DVD to a friend of mine who owned one of the largest dog kennels in California. After watching it, the first thing he said to me was, "This is very interesting. I would like to try Life's Abundance on my dog."  V.L. Florida 

I tried this DVD on a neighbor. She watched it and then suddenly became very upset because she was feeding her dog a food that contained corn meal. The very same day, she purchased over $100 in Life's Abundance food and treats.  E.V., New Jersey

Person-to-Person - There's Nothing More Effective

Chances are you have seen The Truth About Pet Foods presentation on the HealthyPetNet web site. This presentation will help improve your Internet sales. However, do you realize how many people you come into contact with every single day? It's more than you think. Now you can turn every chance meeting into a sales opportunity with this effective DVD.

Follow these steps to an easy sale:

1. Give your prospect the DVD and ask them to watch it right away. Tell them you will contact them the next day about. It's important to stress urgency to make sure they watch it ASAP as some people will take their time getting around to watching it. Explain that you have others waiting to see the DVD.

IMPORTANT: Make sure you place a sticker with your information on the cover of the DVD case. I also recommend putting the same sticker directly on the DVD. I use 1" x 2 5/8" mailing lables that I print up on my computer. This label includes my Trilogy replicator site web address, Trilogy's toll-free orderline number (Toll-free orders: 1-877-387-4564) and very important, my Rep ID number so people can place an order. Also, make sure to get your prospects phone number!! 

2. Follow up promptly the next day.  If they watched the DVD your prospect may decide to purchase at this time. Again, It's important to stress urgency and make sure that they watch the DVD right away!

LIFE'S ABUNDANCE IS COMPETITIVELY PRICED!

Life’s Abundance is competitively priced compared to other brands of premium foods. For the average dog of 30 pounds, the daily feeding cost will be 60 cents a day (at 1 ˝ cups). And, for a cat weighing 12 pounds, the cost will be 29 cents a day (at ˝ cup).  The increase for dog food is only five cents a day and cat food only one cent a day!  This remains an excellent price for our nutrient-dense premium health foods.  (Daily costs based on the new Autoship prices of a 20 lb bag of dog food and 6.6 lb bag of cat food.)  

3. If your prospect doesn't make a purchase, ask if they would like to try a food sample and make sure you get them the sample right away. Follow up the next day and ask for the sale.

Keep a few DVD's with you at all times in your car, in your purse, in your briefcase, etc, You never know when you'll run into a pet owner.

Network Marketing businesses that experience exponential growth typically have a selling tool that is easy and very effective. The Truth About Pet Foods is that tool. Set a goal to get out 10 DVD's a week and teach your Reps to do the same.

Memory Jogger List of People You Come Into Contact with Everday:

Family, Friends, Neighbors, Co-workers, Dry Cleaners, Hair Salon, Gym, Teachers, Daycare, Doctor, Dentist, Pharmacist, Accountant, Attorney, Insurance Agent, Auto Repairman, Electrician, Plumber, Landscaper, Minister, Social Organization, Coffee Shop, Supermarket, UPS driver, etc..

Ask people to share the DVD with their contacts. Soon it will spread like a virus, which will help build your business and earn you more money! 

All you have to do is take action and get out your DVD's today!

We recommend purchasing 100 at a time to get the lowest pricing. Also, if you're serious about building this business quickly, you'll go through 100 DVD's quickly! 

Get ten DVD's out to prospects every week.

FOLLOW UP WITH YOUR PROSPECT! 

WATCH YOUR BUSINESS GROW!! 

 

Your website's back office is filled with “Sell Sheets” for each product under the “documents” section when you log in.  These are great for handing out.  Some good cover letters and other sales aids are available on the documents page of this training website.

 

 

 

3Samples are also key to your success.  Our foods are extremely palatable. If you can get someone to watch the DVD and use the sample, it will practically guarantee the sale.

 

 

 

First, ask your customer prospect to watch "The Truth About Pet Food" DVD. Explain how the DVD highlights some very compelling and disturbing facts regarding pet food formulations. Second, ask them to do a TASTE TEST with the sample to see if their pet likes it. They should put the food they are currently feeding in one dish and ours in another.

 

Explain to them that this is a new science, nutritionally superior pet food formulation that can not be found on any store shelf. It is now just starting to be recommended and sold by breeders, groomers and vets around the country.

 

Brochures are great too because they show the entire product line and the prices.  Potential customers who do not or cannot use the internet need to receive brochures.  Samples and brochures are available to purchase at the online store when you log into your web site.  You can also make up your own sample packets using quart size, freezer strength zip-lock bags. Always have your name, webite address, phone number, the toll-free HPN order line number and your Rep ID number on every single sample bag, piece of literature and DVD that you get out.

 

To Order Sales Aids...

 

At your HPN replicator website: Go to: "My Account" > Login > Field Rep Options > Buy Sales Aids > Scroll down to Sales Aids. 

 

Or, call the toll-free orderline @ 877-387-4564 Mon. - Fri. 8:00 am - 7:00 pm EST. 

  • Business Cards - Good, but optional in my opinion. Actually, what I use in place of a business card is The Truth About Pet Foods DVD (see above) with my website address, orderline phone number and my Rep ID number on it.  I put this info on 1' x 2 5/8" address labels that I print up on my computer and then stick them directly on the DVD.

Wherever you go, it seems that there is always an opportunity to give out a DVD. At restaurants, at the park, in stores, etc.  There are always people walking their dogs or talking about their pets. 

 

Below you will find an example of a good business card.  Other business cards can also be ordered here. 

 front

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Give your prospect a business card and the DVD!

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5.   HPN Newsletter - HealthyPetNet offers a monthly online newsletter that is packed with valuable information.  Each month it comes out, it highlights another product we sell.  You automatically receive the newsletter as long as you use the Replicator Site.  The newsletter is emailed to you once a month as well as your customers.  You should make an effort to gather email addresses from prospects so that you can put them on your newsletter mailing list. This system is automatic.  Just visit your replicator site and click on the Newsletter link to input a subscriber's email address.

drjane.png    Invite People to the Thursday Night Call with Dr. Jane - This is an incredible resource that no other pet food company has.  Every Thursday evening, Dr. Jane hosts a live conference telephone call where she discusses the product line and also entertains questions about our animals.  This is an invaluable training resource.  You, your customers, and your downline of reps will gain a wealth of knowledge with these training calls.  It is a very friendly and informal atmosphere.  If you are serious about selling this line of products, you should not miss these calls.  The call begins at 8:30 pm eastern time. 

This next section features tools that are not necessary, but are HIGHLY recommended:

  • Dog and Cat Shows - Dog and Cat Shows are tremendous places to build your HPN business. Check around your local area for booth space in a dog or cat show.  You can usually find this information through a dog club, or through the AKC.  Booth space varies in price, but it is usually inexpensive and an excellent way to have people coming to you to view our products.  There are a lot of breeders, groomers, and other professionals at shows, as well as plenty of spectators who have pets.  You can generate enough leads at a show to keep you busy for months. 

How to Do Shows and Events (pdf) 

Your Own Domain Name - A domain name is simply a web address name such as this one: www.hpnpets.com. That's easier for people to use and remember rather than a web address such as - trilogyonline.com/yourname.  My www.hpnpets.com domain takes a prospect to the same address as: http://www.trilogyonline.com/Trilogy/Pets/PetsHome.aspx?Ath=False&realname=10018120&hdr=&cat=0 yet it is a much easier address to share with prospects.  

Every rep should purchase their own domain name for a few reasons:  First, it is easier for others to remember.  Second, It looks more professional.  Third, it guarantees that people will not accidentally find another persons web site.  You can obtain a domain name very cheaply at many places. I use www.GoDaddy.com  Once you have a domain name you can link it to your HPN site for free!  It is like using call forwarding on a phone.  People type in your domain name but are sent to your HPN site!  If you need any help doing this with GoDaddy, please contact Spencer.
  • The Internet - As mentioned above, about 80% of all orders received by HPN come via the internet.  If you can get started in any kind of online marketing that drives potential customers and business prospects to your web site, you will be giving your business a tremendous boost.  People are online right now searching for better pet foods and products.  If they do not know where to find you, you will miss a sale.  Advertising your site is essential to gaining business that you are missing from this growing market place.  If you already have a website for another business, or if you know someone with a website who will let you put a link to your HPN website.

Click here for Web Banners - Logos - Photos

Next, go to Step 2:  Financial GoalsFinancial Goals

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